Help finding volunteers

Once you know what roles you need to fill and the skills needed you will have a clearer idea of the type of volunteer you need. To make sure that your club or sports organisation’s culture and processes are set up to attract and keep volunteers, it may be worth considering.

Planning your recruitment drive:


  • Decide who is going to be responsible for recruiting volunteers
  • Decide exactly what you need volunteers to do and how many you need
  • Decide how you will recruit your volunteers
  • Devise a the list of qualities, skills, attitudes and interests that you want from volunteers.
  • Outline what your club or sports organisation can offer to volunteers.

Marketing your volunteer opportunities

How do you get your recruitment message across to your potential volunteers? Think about your target audience – who is best placed to fill those roles e.g. parents and young leaders and how you will reach them?

There are lots of ways to market your recruitment opportunities;

  • Print posters, leaflets and other printed materials
  • Word of mouth – speak to members or parents to see if they would be interested
  • Contact the local press, radio etc.
  • Advertise on your club website or through your newsletter and email
  • Use local gala days
  • Connect to your networks, e.g. County Durham Sport
  • Complete our Volunteer Opportunities form (see useful downloads)

Recruiting from outside your club or sports organisation can bring a number of benefits:

  • Specialist skills like fund-raising or publicity
  • New vision and energy for the club
  • New contacts that can introduce you to new networks
  • New enthusiasm
  • A wider community of membership

What’s special about your club or sports organisation?

Often volunteers are not just attracted by the role itself, but many people want to volunteer and/or coach participants to give something back to the local community. Make sure you understand what is special about your club as this will help you to attract volunteers and keep them.

Removing barriers

If you are not getting enough of the right volunteers, you need to think about what the possible barriers are preventing people from volunteering. This could include:

  • An unintentional bias to particular groups of people
  • The role is not clear enough
  • A lack of sensitivity to age, race, culture, religion, gender or extra support needs
  • The need for references and disclosures
  • Publicity that doesn’t stand out
  • Generic recruitment messages that doesn’t appeal to anyone in particular
  • Think internal as well as external for potential volunteers

Club management has further information and advice on volunteer roles.