Promoting Your Club

Effective promotion helps you grow and maintain your volunteer and membership numbers. For your marketing and promotion to be effective, it is best if you have a marketing plan. Your plan should consider the following:

  • What are you promoting?
  • To whom are you promoting it?
  • How will you promote your club?
  • Where will you promote your club?

Everyone involved with your club should help in the marketing and promotion, even by simply telling people what you have on offer and how they can take part.

Club Matters offers templates and further guidance on producing a marketing plan.

Sport England Club Matters marketing strategy and plans